Australian Producer Alice Ivy Encompasses Summer In Fresh New Single, “In My Mind”
Photo Credit: Laura Roberts
Pop artist and producer Alice Ivy delivers “In My Mind,” a punchy new single that incorporates all the good feelings of summer.
Bright and colorful, the music video matches the song in style and mood. Ecca Vandal brings a rap element that’s similarly fun, delivering the perfect amount of edge while keeping a carefree, loose feel. No slow motion filming for this video, only silly, mesmerized dancing. Ivy, an Australian producer, stiffly prances around a cactus-laden pathway seemingly trying to loosen up. Meanwhile, Vandal skips about enough for the both of them. Their movements are purposeful and show that the focus is not on showcasing a serious pop track, but capturing nostalgic childhood feelings.
Ivy says of the inspiration behind the song, "When I began writing 'In My Mind,' I was picturing myself as a 10-year-old child riding my bike through the park in summer holding an ice cream in one hand. I wanted to create that exact same exciting feeling of the endless summer holidays and with nowhere important to be.” With the two prancing through color-changing cacti paired with loud outfits and the irresistibly catchy melody backing them, it’s easy to receive Ivy’s message.
No stranger to fun music, Ivy’s prior release “Almost Here” opens with a jaunty old recording and explodes into an electronic horn wall. Featured artist RaRa brings a calm and quick rap to Ivy’s cool production. It’s impossible not to move along to the track. In fact, Ivy makes something of a habit with sampling old recordings. “Mean Man’s Bite,” featuring Chloe Beckwith, is another song that contains a vintage, weathered introduction that flows into an irresistible beat. Beckwith’s strong feminine voice and Ivy’s use of frantic percussion can coax a vigorous foot tap from even the stiffest person.
At only 25 years old, Alice Ivy is changing the game of producing. Creating liberating music while not taking herself too seriously, Ivy still manages to capture avalanches of fresh sounds and new beats.
